The Google Master Plan

The Google Master Plan

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History has given us some great rulers, and some not so great ones. We called them Dictators. People who rule with an Iron Fist. Thankfully, this is the 21st century, where more than half of all countries are democracies. But there is one dictator that quietly rules us all, with a net worth of over $1.5 Trillion, this Dictator is of course, Google. 

Google is the First-World Dictator. He somehow has access to the personal and private information of over half of humanity. He owns houses in over 50 countries and knows every street, every building on every corner of the planet. He can crack and crumble societies, start wars and literally make money fall from the sky. And he did all this in just 24 years. How?

Chapter 1 - The Gold Google Standard

You might be wondering, how did Google become so powerful? Well, partly thanks to their innovative and strategic business tactics, but also because all of us failed to control them. Think of all the other search engines out there, you probably can’t. With the exception of China’s Weibo Search Engine, (Google is banned in China) there is of course  Microsoft Bing, Yahoo, MSN. All of them have failed to take over or even get close to Google standard. 

And that Google Standard by the way, is so hard to takeover and so hard to achieve that it is deemed nearly impossible to reach. Over the 24 years, Google has built undeniably comprehensive and extensive systems that have changed the way the world physically and digitally operates. With a simple Gmail account, you get access to so many applications and softwares such as Docs, Sheets, Photos, Blogger, YouTube etc. 

Google has undoubtedly built the strongest ecosystem on the planet and its growing bigger every day. But Google has been acting weird since the start of the 2010s. Something so interesting that it’s time we change the way we think about Google as a leading technological company.

Chapter 2 - The New Google

Let’s start in 2010. The World was recovering from the 2008 Financial Crisis, the first iPad was out in Apple stores and Google was worth just over $300 Billion USD. And then came a surprise in September 2010 when Google released a phone? The Google Nexus was released with at that point a sleek design and the latest Android technology. It was the beginning of a transition in the way Google worked. 

In 2014, Google made an interesting move to buy two innovation companies. Nest Labs, a Smart Home technology company. And Dropcam, a camera operations company for around $4 Billion in total. Dropcam joined Nest Labs to form a new section of Google called Google Nest. Today, Nest makes revolutionary smart home technology which includes devices such as Thermostats, Door Locks, Lights etc. The New Google is forming together, step-by-step.

Other than Google Nest, Google also made Chromecast, a internet streaming consumer device. Chromecast was launched in 2014 as another hardware product and so far, it has been a hit among tech geeks and others. It has sold over 55 million devices since launched and Chromecast is still considered the preferred Android version of Apple TV (if you don’t count Netflix).

In 2015, Google decided to make a change. They did a Smartphone Reboot and started on a brand new slate with a new name called Pixel, replacing the old Nexus Phones. Today, Pixel phones are flagship phones and with smart technological capabilities, high and good specs and brilliant integration with Google software services such as Google Assistant, Photos and the Play Store. But the real addition came in 2021 when Google’s 6th Pixel Phone, Google Pixel 6 and 6 Pro, came with Google’s very own smartphone chip called, Tensor, bringing even more integration to the already capable phone, who knows what the future holds for the Google Pixel Phone. 

Oh and by the way, Google is shaking Pixel up to not just be a smartphone company, but a company with visions to take over Apple. Pixel also manufactures and produces computers like the Pixelbook Go, Earbuds like the Pixel Buds A and Tablets like the Pixel C. So they aren’t just comparable to just another smartphone company but an Apple competitor and company. But there’s a long, long, long way to go…   

 

So with these three examples, Nest, Nexus, and Pixel. You can tell where Google is going. As mentioned, they have always stuck to a software way of doing stuff. But here is Google in the last 10 years building a hardware system up. And so far, it has definitely been going well. But we now enter into the rule of Google’s current CEO, Sundar Pichai. Under Mr. Pichai, this Google hardware development has accelerated greatly as we will see in the following points. 

Chapter 3 - Hardware Hardwear

Alright, so we have Nexus, Google Nest, Pixel and Chromecast. Now let’s talk about the worst hardware product of this New Google, Stadia. In 2019, Google launched Stadia. A cloud game service. Stadia was quite a large-scale product with different specific sections but the main idea is simple. Let’s say you are on YouTube and you are casuallly watching a gamer raging on a video game which inspires you to play it now. With Stadia, you can click a simple button and join a server into that very game within seconds. Stadia was a big thing when launched as a vital component of the New Google. And then the problems surfaced. This was thanks to Input Lag. For further reading on the story of Google Stadia, please click here. 

So with the inclusion of Stadia, we have 4 main Google hardware products (Nexus and Pixel produce the same thing so I’m just counting them as one). Now we have what I think is the best hardware product in this new Google system, Fitbit. In 2021, Google finally sealed the deal and bought Fitbit, the smart watch and health company for over a $1 Billion dollars. Now we are only a few months into this acquisition but tech geeks and nerds are expecting big things. Rumours of a Pixel Watch along with some new Fitbit products are swirling around the web right now and so far and despite criticism towards Google for acquiring Fitbit, I believe this bond is strong and Fitbit may take over the smart watch business and top the Apple Watch (most sold Watch in the World by the way) as the champion of the smartwatch industry. 

Chapter 4 - Enemy Alert & Ecosystems

So why is Google trying to expand their influence? There are obviously different reasons for their expansion (other than $$$), but I think they have a broader goal to take over the main face of the tech world, Apple.

Apple’s whole business model goes around the idea of a walled garden. A beautiful garden filled with tulips and fields but with tall walls on all sides. The goal of Apple is to lure you into this garden, to buy their products, to buy their iPhones and iPads and MacBooks and AirPods. But when you want to leave the garden, you realise that to leave, you must climb these walls that have surrounded you over the past years of buying Apple products. Apple created an Ecosystem within this imaginary walled garden. They have been building this system for over 20 years now and they’ve mastered it. Other than the products, Apple also has the software that connects the products together. This includes

Airdrop, AirPlay, iCloud etc. It’s like an orchestrated dance that’s so graceful and so perfectly done. 

Google knows that if they can build their own Ecosystem, they could crack Apple. And if done right, they can be 100x times better than Apple. Remember, Google owns Android which makes up of 80% of the tech market. But this 80% is scattered among different companies such as Samsung, Huawei, Xiaomi and Google. But if Google builds their own Apple ecosystem, they can sway Android buyers to use their products and in time, take over Apple as the best technology company in the World. 

Chapter 5 - The Gold Google Future

So what does the future hold for Google? What hardware products will they produce within the nest 10 years? I can make some quick predictions so let’s get into it…

1) Pixel Watch - As mentioned, the next big Pixel Product is probably going to be the Pixel Watch. Which if produced and sold, would be comparable to the Apple Ecosystem. Without getting into the specifications of everything, I think this Watch will not be as capable as the Apple Watch but will definitely be cheaper because Apple products are overpriced…

2) Google Music - One of Google’s failures is Google Play Music. A Music streaming service that was discontinued in 2020. But I believe Google has not left the music industry for good just yet. I believe Google is going to get back into the music streaming service soon but not by start, but by buying companies. More specifically Soundcloud (worth $500 million) or Spotify (worth $9 billion). I believe a new Google Music app and service is coming to compete the success that is Apple Music.

3) Google World - This idea is quite a stupid one. I believe that Google will compete with the Metaverse idea with releasing a lineup of VR headsets. But I don’t believe Google will create their own Metaverse but maybe make the headsets compatible with the Metaverse. 

4) Nest Smart Kitchen - This last idea is just me throwing crap out into the internet. Nest Smart Kitchen is my idea of possible Kitchen furniture such as refrigerators, ovens, blenders but with a Google twist to them. For example, there could be a tablet display nailed into a refrigerator that could tell you the temperature of the fridge, what’s in the fridge, how much space is left in the fridge etc. This is a possibly dumb idea but I think it could go quite far…

So other than my dumb ideas, Google is going to become the largest company on the planet overtaking Apple and Microsoft but the question is when? When will this happen? My prediction is that within the next 15 years, Google will be #1. And they are preparing to be #1. The Google Master Plan is the making of the New Google. But this is not just a Google future, but humanity’s future. So all hail the benevolent dictator that is Google, long live the internet.

< Gooooooooooogle >

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